WHAT IS HBS CONCEPT?
The practice of Islam under the Shariah law has for centuries been the basis of Islamic trade and business and there are well established standards and rules to ensure that Muslims abide by them.
Any Muslim who wishes to purchase and consume the use of any products or services are halal, an Arabic term meaning permissible which refers to anything that is rightful and permissible under the rules of Islam. However, the term is most frequently utilised for food products and not considered for consumer items.
The opposite of this term is haram which means non-permissible and by Islamic laws the use of haram articles and concepts are strictly prohibited.
Halal Branding Concepts believes that halal products and brands can be developed by applying Islam and Shariah rules and guidelines, creating better brands for global consumers that imbibe the moral values of Islam.